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Why AI fails to create audience-centric content

When I introduce myself to people as a writer, I know that in 30 seconds, the “sooooo, what about AI?” question is coming my way.
Claire Heginbotham
September 13, 2023
3 mins

11 hours, 64 startup landing pages: Here's how to get more customers

Bad copy can kill a good idea before you've even started. This post looks at the mistakes of 64 startups, and how you can avoid them.
Claire Heginbotham
June 1, 2022
5 mins

10 Quick Website Writing Tips for Busy Founders

Claire Heginbotham
June 1, 2022
3 mins

How To Optimize The CTA Buttons On Your SaaS Website

Greatly impact your conversions by optimizing your CTA button text. There's more to writing buttons than a simple "get started"
Claire Heginbotham
June 1, 2022
3 mins

3 Simple Truths About Communication For Developers

Here are three rapid-fire truths you need to know about to start optimizing your website copy, in-person sales, and product marketing
Claire Heginbotham
June 1, 2022
3 mins

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